In order to entice your audience and get them to do business with your company, your advertising strategy has to be impressive. One of the most advertising mediums you can optimize is PVC banner advertising.
PVC banner printing is a form of outdoor advertising that is printed on a large PVC material. When you are designing a large print like a PVC banner, it is important to ensure that it stands out from the crowd, and in a positive way.
Without further ado, here’s a list of 7 PVC banner printing design tips that we have curated for you:
1. Measure Your Banner Location
The first thing to keep in mind when you want to print a PVC banner is to measure the location where your banner will be put up. This has to be done to ensure that there is enough space, your design fits your banner space, and your banner has the right size: not too small, not too large.
2. Include Attention-Grabbing Taglines
There is hardly any outside banner that doesn’t have attention-grabbing taglines. Even if a banner is a teaser for an upcoming event, the person in charge usually uses an eye-catching tagline or call-to-action. The key to attention-grabbing taglines is to make them short and concise. Why? Because people have a short attention span and with a hung large banner, it will be hard for anyone to process the information. So, make sure you create a tagline that can be read in just a second or two. You can also hire a professional copywriter to help you compose the right message.
3. Pick the Right Font and Font Size
As we have mentioned before, people have a short attention span, especially for a large print-like banner. So, you have to make sure that your words and messages are read easily. How? First, choose the right font type that improves legibility. Second, use the right font size that can help people to read your banner even from a distance. A common principle for banner font size is 10 to 100, which means 10 inches of letter height for every 100 feet of visibility.
4. Use Contrasting Colours
Like any other visual design form, it is crucial for you to use contrasting colours for your banner. Choose the right colour combinations that are easy to the eyes and make your banner distinguishable in just a few seconds. For example, use a light background with dark fonts and vice versa.
5. Add a Finishing Touch
The “finishing touch” in banner printing manifests itself in the form of pole pockets, sewn-in ropes, eyelets, hems, and many more. Each of the finishing touches for banners has its own characteristics and benefits. It’s completely down to your personal choice, so add a finishing touch that you think is appropriate for your banner.
6. Utilize Wind Slits
If you are hanging your banner outside, then it is important for you to utilize wind slits. The slits reduce the stress the wind causes on the banner. It allows the wind to pass through without damaging the banner itself.
7. Consider Double Exposure
If you want your banner to be seen by people from any direction, you might consider creating a double-sided banner. That way, your message on the banner will be visible to people moving in both directions.