The Different Advertising Printing Processes

by Sanaz Aladag
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With the evolution of technologies, various advertising printing processes have developed in order to improve the quality of communication depending on the format. When choosing among these methods, it is important to consider the medium. In this article we will discuss the main advertising printing techniques. 

1. Screen Printing 

Originally, this type of printing uses a stencil that will come between the ink and the support. The ink will then pass through a silk screen to be deposited on the object. This process, created in China at the time of the Song dynasty, mainly uses textile advertising media, but is also valid for advertising tarpaulins. The support must be non-flexible, and may vary: wood, plastic, paper, cardboard, metal, glass, etc. In modern printing, professionals replace the silk screen with polyamide or polyester. If you want to print in large numbers of media at a reduced cost, consider screen printing! 

Field of application of screen printing: textiles, signage (road signs, stickers, etc.), advertising (tarpaulins, totems, etc.), electronic components (printed circuits). 

This process is used for reproductions in large numbers. The principle is to transfer the inked image of the support onto a cylinder covered with a rubber sheet. Generally, the printing medium is an engraved metal plate. Then, the ink must be transferred to the paper support by pressure. This type of printing offers quality rendering. It is possible to use polychrome or to use different colours. 

Field of application: advertising and POS (flyers, business cards, prospectuses), magazines, catalogues. 

3. Digital Printing 

Digital printing has grown widely and today represents the main printing technique used by professionals, as well as individuals. It allows printing from computer data and adapts to all requests in the field of communication. This process is inexpensive and the final print can be easily personalized. 

There are two types of digital printing, namely, inkjet printing and laser printing. 

a. Inkjet 

The inkjet makes it possible to produce a copy with no size limit. There is a wide choice of inks on the market. Some are very resistant to ultraviolet rays. 

Field of application: tarpaulins and advertising banners, panels, posters, commercial documentation. 

b. Laser Engraving 

This type of advertising printing process is a precise and permanent marking technique. Thanks to this technology, we can now burn a wide variety of media. The best results are seen on metal products. 

Field of application: industrial marking, advertising objects and goodies. 

6. The Typography 

If you want to get raised characters, use typography. This old process uses a kind of printer where you have to press the inked plate onto the final support. To achieve this type of printing, you must align the characters and once assembled, they can form a line and then a text. It is necessary to use a special press for a strong pressure on the whole if you want to obtain a clear and a good quality impression. 

Field of application: administrative documents, invitations, business cards. 

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