Printing Poster Presentation: Dos and Don’ts

by Daniel Appleton
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A poster is a type of communication tool that is used to share the findings of a study before they are formally published in a scientific publication. Several posters are presented at a poster session, and the authors present at the same time. This implies that visitors have just a few seconds or minutes to focus on a single poster. So, to transmit the results of the research to the visitor in a very short length of time, you must concentrate on placing all information on a poster, in a tiny area, and expressing it clearly and explicitly.  

Perfecting a poster presentation entails three steps:  

  • Planning  
  • Designing’s 
  • Presenting  

In this article, we will go over the dos and don’ts of poster planning. The planning phase includes everything from deciding on the content to the structure and format that you wish to employ.  

Poster Placement  

Determine how much poster space you are allotted ahead of time. You will have limited room if you exhibit your poster at a conference or convention. The poster’s content will be determined by the amount of space available. Don’t wait until the day of your presentation to find out how much poster space you have. You could wind up with a poster that is larger than the space allocated to you on the board. The size of poster stands is generally used to calculate poster space. For example, the maximum poster size that is generally permitted is 4′ w 4′ h.  

Poster Style 

Choose one of the following poster styles:  

  • One huge poster (for example, 33 44 cm)  
  • Individual columns (for example, three 11 48 cm)  
  • Individual pages (for example, twelve 8 11 cm)  

Mixing these styles will result in a sloppy-looking poster.  

Software Options 

Choose a program based on your technical knowledge and design abilities.  


  • PowerPoint is a very simple tool for producing posters for beginners.  
  • Advanced: Adobe Illustrator, Corel, and InDesign offer additional tools and can produce highly professional results, particularly for posters including a large number of high-resolution pictures.  

Tip 1! 

You may use these tools to create draught posters, i.e., smaller versions of the poster, and utilize them for tweaking as well as immediate handouts!!!  

Avoid utilizing complex software or combining data from many programs.  

Poster Placement 

Place your poster such that the typical visitor sees around 60% of it above eye level and 40% below, because looking up is easier than looking down. Place it such that viewers must bend down or stoop to see the lower section, otherwise, you risk losing their attention.  

Tip 2! 

Using a Landscape orientation rather than a Portrait orientation may be advantageous.  

Time Management  

Allow enough time to plan the poster—at least a month!  

Don’t wait until the last minute since things will always take longer than expected. Remember to budget for time (and money) for printing and laminating.  

Tip 3! 

You may create a timetable for yourself using project management software that is freely available on the internet.  

Content of Posters  

Decide on the poster’s content ahead of time. Ideally, your poster should address the following five questions:  

  • What strategy is employed?  
  • What are the outcomes?  
  • Why are these outcomes special/important?  
  • How does this connect to previous studies? What happens next?  

When choosing the topic, avoid the five frequent mistakes listed below:  

  • Try not to provide too much information. Only use the necessities listed above.  
  • Use as little text as possible. It takes longer to read more words.  
  • Don’t use too many illustrations without any supporting text.  
  • Don’t overcomplicate the graphs and diagrams. Maintain cleanliness.  
  • I don’t have a very long title.  

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