Poster Printing: Content Planning and Management

by Bruno Day
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Rule #1: Think about your audience and try to discover the simplest, clearest, and most appealing method to approach them with your material.  
 
Rule #2: Make advantage of the resources at your disposal. Boundaries stimulate creativity, so acquaint yourself with the event’s presenting criteria.  

Rule #3: Think of the poster as a discussion starter, and keep all of your content short and to the point for maximum impact and readability.  

To show your information, images, graphs, and text should all function together. Balance is essential, and white space is a friend rather than an adversary. White space, in fact, makes a poster more readable and inviting, so try to spread things out. Don’t go too far. You won’t be able to fit everything on there, so don’t even try. As always, avoid using unnecessary jargon.  
 

Making Your Poster  

Design your layout in a single PowerPoint slide. This is not the ideal format for poster layout; nevertheless, it is the easiest for novices to learn and print. When taking part in one of CRL’s initiatives, you must utilise a CRL Poster Template as a starting point for your design. This ensures that your poster has the correct size, font sizing, and programme logo, as well as that it is in the format (PowerPoint) that CRL required for printing. Modify the form as you see fit, keeping in mind the clearest, simplest approach to present your study to your audience. You are not need to closely adhere to the poster template’s colours or header text. Make the template useful to you. Posters for CRL-sponsored poster sessions must be in portrait (tall) format, with dimensions of 32 inches wide x 40 inches tall. Other poster sessions may have a different format. Specific criteria should always be found on the conference’s website.  
 
People stroll by text barriers. You’ll probably need to make some changes after transferring your text from the word processor to the PowerPoint slide. Is there a natural flow to the information, or is it difficult to tell where it starts and where it ends? Is there enough room for white space? Consider simplifying your text once more. Concentrate on important points and primary concepts, and offer just enough material to spark debate and help you recall your work.  

Fonts 

People also pass past text that appears amateurish. Use plain, readable typefaces such as Helvetica, Calibri, Arial, and others. If you have a lot of text that won’t fit in the box, shorten it rather than making it smaller. Don’t justify your text like a newspaper, and deactivate hyphenation; this will make the content more readable. Although black text is preferred, bold or coloured font can be employed to accentuate or highlight crucial information. Remember that your text should be legible from 5-6 feet away.  
 

Suggestions for font sizing:  

  • 100-144 points for the title  
  • Section 72–84-point headings  
  • 18–24-point, double spaced main content  
  • References and acknowledgements: 10-16 points, single spaced  

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