At the workplace, a graphic designer works on a computer with a digital tablet. Poster advertising is the earliest type of advertisement, dating back to the early 1800s. Posters sold products and disseminated political parties and views 200 years ago before the term “Brexit” existed. The fact that they are still popular today demonstrates how well they operate. But how can you transform your concept into a visually appealing and successful poster? The design comes after the concept, and this is where things may get complicated unless you follow a few easy guidelines.
How to Create a Poster
Say it fast and loudly. The cornerstone to effective poster design is a clear, easy-to-read statement. Often, a brief, snappy headline is all that is required. While the word “SALE” is an extreme example of this, which is frequently seen on store windows, chances are you’ll need to put a bit more thinking into your poster. Keep in mind that if your message takes more than a few seconds to read, it will be ignored. The time spent obtaining a fantastic headline is time well spent.
How to Choose Poster Graphics and Images
Images, like words, must be eye-catching and eye-catching. Always save pictures in CMYK mode and only use high-resolution images – ideally 300dpi at artwork size. When creating visuals, aim to use vector files wherever feasible. Pixels are the building blocks of photographs. The more you expand a photo, the bigger the pixels grow and the blurrier the image becomes. Vector drawings use a fraction of the capacity and may be enlarged indefinitely with no loss of quality.
What material is a poster printed on?
Posters are printed on a range of materials, ranging from heavy paper to vinyl, depending on where they will be shown. Typically, indoor posters are produced on 170gsm poster paper. A thicker picture satin paper is used when you want the colors to pop and the photos to be as crisp as possible.
Outdoor posters are printed on water-resistant, tear-resistant paper to ensure long-term durability in all-weather situations.
There are also self-adhesive vinyl posters available. There’s plenty of options, so whether you’re on a limited budget or looking to go all out, there’s a poster paper to fit.
Where can you find posters?
Posters may be seen everywhere. Have a night out, go on a trip to the shops, take a drive, or simply visit your neighborhood restroom and you will most likely encounter posters. Typical poster placements include:
- Interiors and storefronts
- Restaurants, bars, and clubs
- Commercial property
- Venues for events and concerts
The beauty of poster advertising is that people see it whether they want to or not. They are not required to read a magazine or watch television. Posters are already all over the place.