Banners are one of the most widely used ads media in the world. Their main purpose is to publicize a product or service. With their use, it is possible to carry the advertising message to a large number of people.
Banners have many advantages for your company, since they inform and persuade, making your audience understand that your product or service is what they need.
They are perfect for companies that want to do high-impact advertising since banner printing formats are larger than one meter in size. That means they can be viewed by many people when placed on highways, shopping center facades, and others.
Types of banners.
To make banners, we must take into account the type we are going to use. In this sense, there are 2 types:
Hanging banners: they are useful to advertise inside closed places, such as in plays, for example, to publicize an event and its sponsors. They generally go between 3 and 6 meters.
Banners placed on billboards: they can be placed in high spots such as highways to be visible from afar. They generally vary between 3 and 10 meters in height.
Banner prints require high-resolution formats for their design to come out sharp and flawless. In the same way, it is necessary that the materials on which they are going to be printed are adequate.
It must be remembered that companies make banners to be durable and maintain their color quality for a very long time.
If you want to design a billboard or banner, you can follow these tips:
Environment: Evaluate the site where you are going to place it. Look at the colors around it, and look for contrasting color palettes to make your design stand out.
Color: As previously mentioned, the color choice is essential. Banners should have bright colors so that they do not get lost in the environment and can capture your audience’s attention.
Typography: It will be useless to have your banner in the most visible place if your message cannot be read. A smart choice of Typography can make a big difference. It is important that it is legible and has a good size so that it can be seen from any distance.
The use of sans serif fonts is recommended. However, you can use anything within the creative process, as long as the message can be easily read.
Message: What we want to transmit must be simple and concrete. Use only the necessary information that helps the potential client to locate you on social networks or your websites.
Graphics: An image can say more than a thousand words, and a message cannot only be communicated through words. Use vector graphics, images, or illustrations to give your design a creative touch.
What do you think? Do you want to find a reliable printing company to have your dreamed banners? That’s what we always recommend.
Hire a specialist and achieve the best results when advertising your company or brand!