It’s not easy to design logos! And large companies invest a lot of time and financial resources to achieve the best possible result and make a statement with the logo that fits the company. I have put together five avoidable mistakes when designing logos as a bit of help.
Copy, imitate, and steal logo design
The Internet is full of inspiration and chic designs for companies from all over the world. Logos of major national and international brands enjoy a high recognition value.
So the temptation is great to imitate the excellent and successful work. But it’s not just designers who are tempted. It is also not uncommon for customers to hear that their communication measures should imitate a successful company.
Two of the most common excuses on the designer side are likely to be the budget or a competitive situation on one of the popular low-cost design portals. You may earn one or two euros in the short term and save yourself the development time for a logo.
But don’t forget that you’re not producing the logo for the invitation card to your daughter’s birthday party. At some point, plagiarism will be noticed.
At best, there is only ridicule and malice. In the worst case, legal consequences for the customer and the author.
The quickly earned money turns into a ruinous negative business for you. And to the cost recovery process and loss of face for the customer.
Use stock material when designing a logo
A logo doesn’t have to cost more than five US dollars today. Numerous templates with various generic or meaningless symbols are available on the Internet for little money and are ready to be modified into an “individual creation.”
Anyone who understands design as buying logo templates and adjusting text and color might be better off in the commercial area. But it doesn’t have much to do with design.
What is the difference between your stock logo and one of the 1,000 other logos created from the paid template? The particularly creative choice of colors? What does such a logo say about a company? Probably nothing.
Unnecessary combination when designing a logo
Often one is so enthusiastic about a project that the ideas gush out. The result is many promising approaches that you somehow want to incorporate into a final product.
The problem that often arises. The final logo is too complicated and makes several statements that take away the clarity of the logo.
Remember the purpose of a logo. It should make a statement about the company and be recognizable. How is a logo that consists of five different ideas supposed to do that?
Instead of merging many good ideas into one, you should focus on the stronger of the good ideas and develop them further. A good idea, implemented clearly and understandably, is better than many good ideas compulsively combined into one.
Too many colors in logo design
A logo can be colorful and bright. The more colors you choose, the more difficult it becomes to choose them to match each other. And the logo still has to work somehow in black and white.
The wrong color choice can kill a good design very early on. Therefore, it is worthwhile to involve the customer in the design process as early as possible – no matter how uncreative they may be.
Gladly, before the colors are finished. Feel free to let the customer put together colors that they think fit the company. His input can be pure gold for you – and save a lot of trial and error.